Most people say they want success.

But not everyone is willing to become the person success requires.

Devon Ross is proof of that.

He grew up in Cincinnati, Ohio, went to St. Xavier High School, and carried the motto “men for and with others” into his career. Before healthcare, he worked as a stock broker in Chicago. Then one call from his mother changed the direction of his life.

She told him to take a look at the healthcare company she worked for.

It meant leaving Chicago, moving to Florida, and taking a big pay cut.

But Devon took the risk.

And that decision became the start of a career where he would hit his number every year, grow into executive-level rooms, and travel the world helping push healthcare forward.

The Mindset That Built His Career

Devon talked about something most people avoid: if you want to be great, you need a little bit of delusion.

Not fake confidence.

Real belief.

The kind where you look at a challenge and say, “I’m going to figure this out.”

He said you never really “arrive.” Once you hit one goal, the next question becomes, “What can I do better?”

That’s what separates people who stay average from people who keep growing.

It’s not just about hitting quota.

It’s about how you prepare, how you show up, how deep you go into the details, and how willing you are to keep learning when others get comfortable.

The Two Skills That Changed Everything

Early in his career, a mentor told him to pick two strengths and master them.

For Devon, those were numbers and strategic partnerships.

He wanted to understand business at a deeper level: margins, profit, balance sheets, and how companies actually make decisions.

He also wanted to build real relationships.

Not quick, transactional ones.

Real partnerships where value goes both ways.

That mindset helped him become more than just a rep. It helped him become someone companies could trust with bigger rooms, bigger conversations, and bigger business problems.

Don’t Chase The Title. Build The Skill Set.

One of the biggest lessons from Devon’s story is simple: stop getting obsessed with titles.

The title comes later.

The skills come first.

He explained that many of his career moves did not happen because he applied for them. They happened because people recognised his work, his value, and his ability to deliver.

That’s huge.

Because when you become valuable enough, people start opening doors for you.

They bring your name into rooms you’re not even in.

Relationships Still Matter

Devon made it clear that relationships have played a major role in his career.

But not shallow networking.

Not “Can I pick your brain?” and then disappearing.

Real relationships.

The kind where you add value, stay connected, and actually care about the other person’s success.

That’s what helped him grow into bigger opportunities.

Final Thoughts

Devon Ross’ story is a reminder that success in medical device sales is not just about the number. It’s about becoming a student of the industry, building real relationships, thinking bigger than your current role, and staying committed to the mission. If you want to grow, stop waiting for the perfect title and start becoming the person who is impossible to ignore.

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All the best,

Jacob McLaughlin