Three years ago, Roxy Tirado was working two full-time jobs, buried in debt, and had just filed for bankruptcy. Today, she’s a top-performing medical device sales rep at one of the most prestigious companies in the world.

How did she do it?

This isn't a story about luck. It's about grit, sacrifice, belief, and choosing not to stay stuck. Roxy returns for the third time to share her full journey—from rock bottom to industry success.

This is for anyone who feels like they're running out of options but refuses to give up.

The Breaking Point

Roxy was at a financial and emotional low. Working seven days a week as a medical assistant and clinical lead during COVID, she was still struggling to make ends meet. She was also taking part-time online classes just to defer her student loans.

“I didn’t have a choice,” she said. “If I didn’t make a change, nothing was going to change.”

That’s when she stumbled on the New to Medical Device Sales podcast.

Within three days, she decided: she was all in.

No Sales Experience. No B2B Background. No Problem.

Roxy didn’t come from a sales background. She was told she didn’t have what it takes.

• “You’ve never done B2B.”
  
  
• “You’re a young married woman without kids. This job’s too demanding.”
  
  
• “You won’t last six months.”
  
  

They were all wrong.

In just six weeks, Roxy received multiple offers and landed her first job at Medtronic, the largest medical device company in the world. She later transitioned to Intuitive, the leader in surgical robotics—where she continues to thrive today.

What Set Roxy Apart?

Roxy didn’t have experience. But she had:

1. Relentless Preparation

“I may not be the smartest person in the room, but I’ll always be the most prepared.”

She knew the doctors' names, where they went to residency, their preferences, and potential objections—before ever stepping into a case. She studied anatomy, memorized product specs, and role-played sales situations. She didn’t leave anything to chance.

2. Extreme Ownership

As an associate, Roxy was given two territories—without the title, bonus, or help of a full-line rep. Instead of surviving, she grew both.

Most people in her position would’ve let things slide or waited to be "ready." Roxy showed up and figured it out.

3. Humility and Curiosity

From day one, she asked questions. She listened. She learned.

“When you're sincere about wanting to help people, they’ll want to help you,” she said. Surgeons took time to coach her—not because she was flashy, but because she was coachable.

4. Unshakable Why

Roxy’s reason was personal: to build a life where she could support her family and retire her parents.

Your why has to be deeper than wanting a six-figure paycheck. That reason will get you through the 5 a.m. cases, the rejections, and the 14-hour days.

The Reality of Medical Device Sales

Success didn’t come easy.

“People think once you’re in, it’s all glamor. It’s not,” she explained. “You walk in wearing a big name badge, and now everyone’s watching. You’re under a microscope.”

Medical device sales is high-pressure, performance-based, and competitive. It’s not for everyone. But if you're willing to be coachable, adaptable, and driven—it can absolutely change your life.

Key Takeaways from Roxy’s Journey

• Be Coachable. Ask for help. Take feedback. Apply it immediately.
  
  
• Be Authentic. Don’t fake relationships. Build real ones.
  
  
• Fail Fast. The more you mess up early, the quicker you learn.
  
  
• Stay Humble. You’re never a one-person show. Celebrate the team.
  
  

Final Thoughts

Roxy Tirado’s story is proof that your past doesn’t define your future. Whether you're buried in debt, feeling stuck in your current role, or unsure of your next step—what matters most is what you decide to do now.

The road to breaking into medical device sales isn’t easy. But it is worth it.

You don’t need a perfect background. You need work ethic, preparation, humility, and a commitment to outworking everyone else in the room.

Want More Details?

For the full story and more insights, watch the full episode on YouTube or listen on Spotify and Apple Podcasts. Don't miss out on valuable lessons and experiences!

Ready to break into Medical Device Sales? 

If you’re serious about breaking into Medical Device Sales, our program is designed to help you break into the industry where our average person is breaking into Medical Device Sales in just 8.5 weeks at $105,502.

Click here to learn more and kickstart your journey to success.

All the best,

Jacob McLaughlin

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