In this article, we're introducing Edward Dix, a 9-year veteran in medical device sales who has worked across both orthopedics and diagnostics. Not only is he a Marine Corps veteran and experienced rep, but Edward has now co-founded RepPrep AI, a software changing the way reps prepare for and win in the field.

Who Is Edward Dix?

Edward Dix served four years in the Marine Corps before transitioning into civilian life and earning a physiology degree from the University of Arizona. During school, he worked as a personal trainer, where relationships with an orthopedic surgeon and a medical sales rep exposed him to the medical device world. With strong interpersonal skills and a growing interest in sales, Edward transitioned into orthopedics with Zimmer Biomet.

Working in Orthopedics With Zimmer

Edward's first experience in medical sales was in orthopedics, specifically trauma and total joints with Zimmer Biomet. Like many reps, he started out grinding: memorizing trays, learning the OR culture, and waking up to 3:00 a.m. calls. Orthopedics gave Edward foundational experience, but it also exposed a common industry limitation—many reps get trapped in a loop of case coverage without progressing their selling skill set.

From Ortho to Oncology

After nearly four years, Edward began seeking more strategic opportunities in medical sales. The COVID-19 pandemic accelerated his transition as many orthopedic reps were furloughed. He shifted into oncology diagnostics with Caris Life Sciences, where his income immediately increased and he found a deeper purpose. Edward personally saw the life-changing impact of oncology diagnostics when a test he helped facilitate provided life-saving insights for his aunt’s cancer treatment. This experience fueled his desire to make a broader impact.

Inspiration for RepPrep AI

While working in both ortho and diagnostics, Edward and his co-founder Brandon Hoover consistently ran into the same problem: the lack of effective, actionable pre-call planning tools. Most MedTech software was created for companies and sold at the enterprise level. Few actually helped reps close doctors. Most were expensive, outdated, or generic. So, they built a tool themselves.

Originally created for personal use, RepPrep AI quickly gained traction among friends and peers. Edward and Brandon saw the opportunity and launched the company, keeping one goal at the center: make the best tool for reps, not just the companies they work for.

What Is RepPrep AI?

RepPrep AI is a pre-call planning tool that generates AI-powered sales plans on any U.S.-based physician in 30 seconds. It pulls in:

• Claims data
• Research publications
• Procedure history
• Personalized product positioning based on what you're selling
• Talking points customized to the physician
• Competitive product comparisons
• Sales call recommendations based on various methodologies

All of this is delivered in a clear, accessible report that equips reps with exactly what they need to walk into any meeting prepared and confident.

RepPrep Is For the Rep First and Foremost

While RepPrep now partners with Fortune 100 companies, Edward and Brandon designed the product for individual reps. They’ve kept it affordable so anyone—from new hires to seasoned professionals—can use it to gain a competitive edge. The CRM allows reps to track their sales, store contacts, log notes, and maintain their own business data.

In Edward’s words, too many reps forget they’re essentially running their own business. RepPrep gives them the tools to treat their territory like the franchise it is.

Competition Doesn’t Compare

Unlike tools that just spit out lists of physicians, RepPrep AI analyzes each physician’s research, procedures, and behavior, tailoring your sales messaging accordingly. The platform even evolves: if new data or publications are found, a refreshed report could look completely different from the one generated two days earlier.

And unlike other software built by people who’ve never sold in the field, RepPrep was made by medical reps for medical reps. That difference shows in every feature.

Giving Reps the Upper Hand to Their Own Careers

Reps using RepPrep are in control. They’re better prepared, close more doctors, and even when laid off (which is increasingly common), they have data to back up their contributions. They can walk into their next interview with tracked revenue, contact notes, and a history of success.

Whether you’re in a startup or a Fortune 100, RepPrep empowers reps to perform better, stress less, and succeed faster.

What Rep Is RepPrep Targeted For?

RepPrep is designed for any medical sales professional who sells to an NPI (National Provider Identifier). Whether you're in:

• Orthopedics
• Diagnostics
• Oncology
• Aesthetics
• Dental
• Dermatology
• Or any niche specialty

RepPrep can support your workflow and accelerate your growth. If your job involves selling to a physician, RepPrep is for you.

Final Thoughts

Edward Dix exemplifies what happens when industry experience meets problem-solving initiative. From his start as a personal trainer to now revolutionizing medical sales with RepPrep AI, his journey offers valuable lessons in grit, innovation, and purpose. Whether you're new to medical device sales or a veteran looking for your next edge, RepPrep AI could be the tool that transforms your career.

For more information or to try RepPrep AI for yourself, visit www.reprep.ai or click the link below to schedule a demo.

Stay prepared. Stay winning.

Want More Details?

For the full story and more insights, watch the full episode on YouTube or listen on Spotify and Apple Podcasts. Don't miss out on valuable lessons and experiences!

Ready to break into Medical Device Sales? 

If you’re serious about breaking into Medical Device Sales, our program is designed to help you break into the industry where our average person is breaking into Medical Device Sales in just 8.5 weeks at $105,502.

Click here to learn more and kickstart your journey to success.

All the best,

Jacob McLaughlin

‍

‍